Who We Are

Louise Gotsell

My dream to become a Dog Trainer became reality in 2019 when I began studying Canine Behaviour with the Institute of Modern Dog Training (IMDT).

I'm an Accredited and Certified Member of the IMDT, qualified in:

  • Behaviour Modification
  • Canine Reactivity, First Aid + Body Language
  • Basic Nutrition
  • And many, many more.

I believe that we can never know too much about our dogs, and strive to continue my personal development in all areas 'Dog'.

What We Stand For

Our Values

We believe that owning a pet is an amazing and rewarding experience (ask any of the proud dog owners who have successfully passed our courses), but also a big responsibility to be taken seriously.

Training your pet properly will lead to a greater understanding of your dog, and this creates a feeling of mutual respect.

We're dedicated to involving you in the training process with a holistic approach that is reinforced through positive learning (which means lots of yummy treats).

We want owners to learn as much, if not more than, their pets.

Where We're Going

What's happening in 2024?

After an incredible 2023 which introduced specialised courses in lead walking and recall, my amazing assistant Leigh and work experience with the College of West Anglia, 2024 is going to be an exciting one!

We're bringing in:

  • Individually tailored 1:1 training classes - at a time and place within King's Lynn and West Norfolk to suit you
  • Our very own Online Shop where you can buy your favourite all-natural treats
  • And, of course, our revamped website.

So, why not browse our range of all-natural treats or handcrafted pet accessories?

  • The Positive Paws Shop

    Shop our range of all-natural dog treats, enrichment toys and snuffle mats, accessories and bundle boxes in our brand-new online store.

    Shop Now 
  • Our Training Services

    With IMDT-accredited Dog Trainer Louise, your pooch is in good hands.

    Have a look through our range of tailored training packages, and book your sessions now.

    Find Out More